Nike was not taking advantage of user location that could help drive a more meaningful, tailored shopping experience on Nike.com.
Landing Pages
Landing pages are one of Nike’s most important digital storytelling page types but the the content is not always relevant to the user. By tapping into the user’s location we can serve up content that is more relevant and contextual.
Organize landing pages by utilizing local sport teams.
Message users about nearby events like store sales.
Dynamic merchandise modules for locally trending styles.
Product Detail Pages
Filtering Product Assortment
Allow users to shop for items that can be picked up from a store near them.
Merchandising Modules
Utilize location to populate meaningful products on product walls.
Product Detail Pages
Buy Tools Serving User Location
Buying tools can become more useful by giving consumers access to in-store try-on, faster shipping and user-generated content from their area.
Show users similar products they can get shipped quicker locally.
Use local User-Generated Content to help validate style choices.
Search
Location Relevant Search Results
Tapping into a user's location allows us to serve up more relevant search results by delivering products that meet their needs in the moment.
Search Result Modules
Location allows us to better understand meaningful things baout our users and serve them better.
