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Nike

Fueling Daily Sport

YEAR

2020

Platform

Nike App

Discipline

Strategy, UI Design, Interaction Design

Nike

Fueling Daily Sport

YEAR

2020

Platform

Nike App

Discipline

Strategy, UI Design, Interaction Design

Goal

Deliver content that inspires users to engage with our digital products on a daily cadence.

Daily Unlocks

Daily Unlocks

Deals delivered to users in core shopping experiences every day.  

Daily Unlocks will show up in the Nike App Member Home through feed cards. The unlocks give users access to discounts, member-only products, free classes and more. The Daily Unlock threads also help connect users to shopping and editorial.
Card Flexibility

Multiple card layouts allow promoting unlocks at different heat levels. 

Earned Unlocks

Earned Unlocks

Inspire users to get active with challenges that earn unlocks. 

Give users the chance to earn unlock deals by completing training course and running and fitness challenges.

Discovered Unlocks

Discover Challenge Unlocks Embedded in Editorial

Shopping Deals Discovered in Editorial Experiences